Today, Zambia is stormed with the growing ill-trends of behaviours especially among young people. More and more of the young are falling prey to the upcoming vices which diminish their better chances at life. Drugs, alcohol and tobacco products have ravaged many youths across Zambia. To the dismay of any caring heart, the word ‘junkie’ has found a terrible space in the classification of our youths in this generation. This trend continues to enlist more of our young ones into a life destined to suffer pain and early death.

The Media Champions of Change is a social network of media practitioners from various diverse media fraternities who stand and commit to contribute towards building a soberer, healthier, more responsible and highly productive Zambian society. These are individuals who dare to respond to the societal challenges of our time with the aim of alleviating suffering, inspiring solutions, preventing problems, reducing pain, and building awareness on opportunities and gaps for improvement and growth.