
The Danger of Plan B
Plan B often appears as wisdom, but it can become the quiet force that weakens commitment to Plan A. A reflection on courage, conviction and the hidden cost of keeping one foot out the door.
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Plan B often appears as wisdom, but it can become the quiet force that weakens commitment to Plan A. A reflection on courage, conviction and the hidden cost of keeping one foot out the door.

The hardest decision a leader ever makes is not what to begin. It is what to stop. The sunk cost fallacy is the quiet self-betrayal that keeps us pouring time, money and identity into what has already failed us.

When evidence collides with belief, most people do not change the belief. They rewrite the evidence. Cognitive dissonance is the quiet civil war that decides what we are willing to know.
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